Mendix

Mendix 11

For Mendix 11, I led a brand evolution inspired by the intelligence of nature. Working with product marketing, we translated natural patterns into a flexible visual system for the release—from Studio Pro and the launch campaign to digital communications and events. Bold messaging, generative forms, and product-inspired details brought the work together, giving Mendix a more distinctive presence across every touchpoint.

Launch film & behind the scenes

The launch keynote opening film, alongside storyboards, location filming in Rotterdam, and studio recordings for the keynote and product demos.

Storyboard frames planning the Mendix 11 keynote opening film
Filming the keynote opening on location beside the Erasmus Bridge in Rotterdam
Lighting and camera setup for the Mendix 11 demo recordings
Behind the camera during a Mendix 11 keynote recording
Production slate from the Mendix 11 shoot
Production monitor showing a Mendix 11 demo recording

Digital launch assets

Mendix 11 launch communication, website, and campaign applications

Mendix 11 product branding

Mendix 11 Studio Pro identity, splash screen, and release icons
Mendix 11 splash screen with generative pattern
An alternate expression of the Mendix 11 splash screen

Event branding

Mendix event booth featuring Powerful AI Outcomes messaging
Modular visual system combining product details, patterns, and Better Software Faster messaging
Mock LinkedIn ads applying the Mendix 11 event branding